Straight-Up Tequila

     Above are two of my favorite commercials of all time, both of which come from the 1800 Tequila Brand. Let me explain why this commercial gets my attention.

1)     These videos are less than twenty seconds long. Unless it can really keep you entertained for a sustained period of time, then people hate long commercials.

2)    These videos are short and to the point. The clear messages being broadcasted are “Hey! This is good tequila. You should drink it.” Done. End of story. We like videos that we are able to understand and appreciate.

3)    These commercials are entertaining. It is possible to have a commercial that entertains you as well as informs you. The combination of Michael Imperioli’s dry and sophisticated personality with his interaction with the tequila bottles helps create a sense of humor.

4)    The tequila isn’t as much of a sidenote as products as products in other commercials. Even though your focus is drawn to Imperioli, the 1800 Tequila and “the other brand” are both highlighted and are clearly present in the commercials, making the meanings very clear.

     

     I could keep going on about all the high points of the commercials, but you get the idea.

     Let’s dissect these commercials a little more. For both commercials, there are a couple of tools that the advertisers use to lure buyers in. One tool that they use is the appeal to prominence. Imperioli is dressed in a tuxedo, making him look official. This makes buyers think that they could be equally sophisticated.

     This commercial also appeals to simplicity. As I stated earlier, these commercials are extremely simple in composition; they are straight to the point, and the product is clearly highlighted. Because we tend to like commercials that we are able to follow and that are easy to understand, this commercial comes off to us as a good one.

     The only part of these commercials that may come off as confusing is the end, where you hear and see the words, “Change the game.” However, we are quickly able to make the connection because we can infer that the phrase is referring to being heightened above the competition as well as branching out from the typical style of advertising.

     Above all, I believe that this is a great commercial. As a consumer, I, along with many others, was easily roped into buying this product.