It's Not For Women

         There are very few commercials that I've seen in my lifetime that I thought were just flat-out offensive, obnoxious, and, above all, just plain stupid. But every once in a while, some advertisement finds a way to get under my skin and bug the heck out of me. This, my friends, is one of those commercials.

     Let’s start off with the obvious: by stating that your product isn’t for women, you’re already eliminating half of your possible consuming audience. To the folks over at Coca-Cola: I get it guys. Narrow-casting is an effective method of advertising. But I think we’re going to have to call the Ad Police on this one. There’s a line between narrow-casting and straight-up insulting or favoring a certain group of people, and you crossed.

     Further more, not only is this comment a punchline to a joke that wasn’t funny, but it’s also a reinforced theme throughout the entire advertisement. One of the first things that the man says is “Hey ladies. Enjoying the film? Of course not.” By saying that, the man depicted looks like a total jerk, and because of that and further reinforcement of the sexist theme, the audience loses interest and becomes displeased.

     Finally, I see no connection whatsoever between how a soda with only ten calories is supposed to represent masculinity. I don’t know about you, but I’ve never taken a drink of Dr. Pepper and thought to myself, “Bro, you are a stud,” nor have I thought about a series of car crashes, explosions, and butt-kicking.

     So what’s the point of making a commercial that isn’t even relevant? Or effective, for that matter? Are they going to have to make a sequel to show that there’s a ten-calorie soda that’s only for women? I certainly hope not. Because frankly this commercial isn’t for anyone.